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New tagline: Software Modernization Assured
New mission statement: Through technical ingenuity, dedication, and collaboration, we automate the modernization of high-value software, advancing organizations into a better business and technology reality.
New vision statement: Creating a world where organizations aren’t limited by technology.
As we mark our 25th anniversary, the TSRI you see today is a fresh, renewed TSRI. As we embarked upon the celebration of this milestone, we realized that our brand deserved to catch up to the advances the company has made in technology, delivery, and that we needed to better capture a track record of success and client-focus that our team is proud of. For a company that specializes in assuring software modernizations, it was time for form to reflect function.
TSRI’s mission has evolved. While we are known as a company that provides efficient and effective technology modernization, we needed to better communicate that our capabilities, while applicable to the modernization and refactoring of a broad array of legacy computer languages, are matched by our investment in the holistic guidance of our clients through their modernization journey and beyond.
We began with questions. Lots of questions. True to TSRI’s culture, we established our new brand as a team effort. We knew, all the way across the company, who we’ve been and how we show up for our clients: Precise. Dependable. Innovative. Collaborative. Experienced. Proven. But we also wanted our refreshed brand to take us forward. The logo, the colors, the design of our website, the printed materials we distribute… every place we make an impression we put on the table.
Understanding What Our Clients Value!
Our first step was to understand not only our unique brand personality and brand promise, but also to understand our clients. We undertook an exercise that forced us to dig deep—into the culture, how we feel we represent ourselves to our clients, and how we want to show the best of our expanded, collaborative end-to-end services. We explored multiple visualizations to convey the key pillars we knew would describe the evolution of TSRI.
Once we’d established our pillars, we explored what that personality would look like, starting with our new logo.
TSRI’s previous logo made a statement: the classic red-black target was intended to imply precision and accuracy, which we do in fact prioritize, in the outcomes of transformations. However, it also confused some people about the mission of our company. We still wanted to maintain that idea of precision while remaining close to our roots. The brand mark, or icon, that was developed, as well as the abstracted moving reticle on our homepage, tells that story. The circular arrows inside the reticle show the forward-moving, iterative processes that make our modernization and refactoring projects highly successful while invoking the limitless horizons a modern codebase can open for our clients. Our clients trust us to think outside of the box as we partner with them to modernize, and they can trust that we will stick around to keep modernizing and support them in the evolution of their systems.
The TSRI word mark itself evokes that feeling of openness while the connected ‘S’ and ‘R’ feels almost space age—definitely futuristic!
The two shades of blue that anchor our logo are TSRI's new primary colors.
To us, the navy blue feels like professionalism, steadiness, and establishment. We paired that dark blue with a lighter sky blue to reflect the expansive ideas and experience our technical team and collaborators bring to each and every project.
For our secondary colors, we landed on two lighter grays. These underscore the gravity of the systems we modernize. The soft black, clear and simple, represents accessibility to our clients.
The typeface we chose to represent TSRI’s brand, Montserrat, is modern, refreshing, clean, inviting, and bold — we feel it represents our confidence in our own evolution and dedication to developing technologies and services in the service of our mission.
The Wider Angle
Colors, type, and logos can show off the brand, but more subtle cues guide its implementation. These include the angled lines that show our innovation, our forward thinking, and how we move our clients into the future. We use photos with more of an abstract feel that tell the story of how our products provide precise results, which are inherently designed to help keep project risk at a minimum.
Pulling it All Together
All told, the process of reimagining the TSRI brand took just under three months. While we knew we would end up with a tone and voice that would tell the story of TSRI’s end-to-end capabilities, we were so gratified to have everyone aboard to guide us toward the bold, forward-thinking statement that sets us on the path of our next 25 years.
TSRI is a team that can move you forward, and we feel as though our visual brand now conveys that more accurately. We are dedicated to helping you carry your critical software applications into the future. We are “software modernization assured.”
TSRI is Here for You
As a leading provider of software modernization services, TSRI enables technology readiness for the cloud and other modern architecture environments. We bring software applications into the future quickly, accurately, and efficiently with low risk and minimal business disruption, accomplishing in months what would otherwise take years.
"TSRI Generates 4.5 Million Line Transformation Blueprint For Modernization of Major Banking System."
Kirkland, WA. (June 18, 2009) – A large systems integrator has awarded a highly competed contract to The Software Revolution, Inc. (TSRI) to commence modernization of a major financial management system in the banking sector. Under this contract TSRI generated the Transformation Blueprint to document the before and after transformation of 4.500.000 lines of VMS VAX FORTRAN and 200.000 LOC DMS system into Java, and generated the complete UML Design and Architecture for the target ‘To-Be’ systems. Using the Transformation Blueprint as a modernization roadmap, TSRI provided engineering support services to its system integrator to define strategies for custom reengineering specifications and detailed code analyses to support cost estimation and ROI analysis for the overall project.
Greg Tadlock, TSRI’s Vice President, Sales & Marketing said, “The success of TSRI and its system integrator partner during the Definition phase of this modernization project has provided our banking client with an optimal plan for modernizing their core financial systems, a plan that minimizes the cost, schedule and technical risk parameters while delivering the best ROI to the bottom line in the least amount of time. Through the use of the Transformation Blueprints during the planning phase, the client was actually able see how his multi-million line legacy system consisting of multiple languages and databases would be transformed, redesign and reengineered. After yet another success, we trust the IT community recognizes TSRI JANUS Studio® as the superior solution in the modernization industry, a solution that combines automated modeling, translation, refactoring to reengineer major legacy systems with human guidance but no hand-coding into the highest quality modernized information systems.”
For more information about TSRI, visit our web site or contact:
Vice President of Sales
Phone: (425) 284-2770
Fax: (425) 284-2785